7 days ago, we dropped the THE 𝙁𝘌𝙀𝘋 DRESS – a 1/1 piece of digital couture catering to our needs as social (media) animals.
Now, the piece is OUT OF STOCK meaning we will accept no more applications to wear it and it will be gifted to one of our existing collectors…
THE FEED DRESS IN REVIEW:
SOCIAL STATS:
In 7 days, THE 𝙁𝘌𝙀𝘋 DRESS got:
👁️ x 15,000
🩷 x 2,000
📲 x 88
OUR TOP 3 WEARERS WERE:
📲 Pop star and DRAUP MUSE, @ceciliagault in her living room in LA
👁️ 4,888/ 🩷 601
📲 Trap artist and Loser Agency founder @deeronmoon in her hallway in Mexico City 👁️ 2172/ 🩷 378
📲 Fashion student @analiesehardon on rooftop in NYC
👁️ 1946/ 🩷 339
See more wearers on our Instagram 📲📲📲
WHAT’S NEXT…
Once a FEED piece is OUT OF STOCK we gift it to an existing DRAUP collector.
THE 𝙁𝘌𝙀𝘋 DRESS will be airdropped to artist Sasha Stiles collector of ANTHEIA x Christie’s and REUSE x Linda Dounia in the coming days.
KEEP YOUR EYES PEELED… 👀
𝘈 𝗗𝑅𝐴𝙐𝑃 𝘱𝐢𝘦𝙘𝐞 𝐨𝑛𝘭𝘺 𝒈𝗼𝗲𝘴 𝙊𝑼𝘛 𝑂𝗙 𝗦𝑇𝑶𝑪𝘒 𝘄𝘩𝒆𝙣 𝙖 𝙣𝐞𝑤 𝘋𝑅𝘼𝑈𝙋 𝗽𝒊𝑒𝒄𝑒 𝐢𝒔 𝑎𝗯𝙤𝑢𝙩 𝑡𝐨 𝐛𝗲 𝗿𝐞𝘭𝘦𝙖𝙨𝙚𝐝
To get your chance to wear it before the crowds come in and…
DRAUP is a platform bringing code to couture, if you want to stay up to date with our latest news and releases follow us on Instagram